The Paris Convention for the Protection of Industrial Property, adopted in 1883, was the first convention to regulate well-known trademarks, establishing fundamental principles for their protection and enforcement.
In 1999, the World Intellectual Property Organization (WIPO) adopted Joint Recommendations to standardize the assessment of well-known trademarks, providing a comprehensive framework for their evaluation. The degree of knowledge or recognition within the relevant sector of the public serves as a primary criterion, typically measured through consumer surveys and opinion polls.
A detailed analysis of this matter is provided by JPM’s Partner Ivana Jevtić Nikolova from our Skopje office.
