GDPR, the Law on Personal Data Protection, and the Law on Electronic Communications recognize the need for online retailers to place their products on the market in the most efficient manner and to process citizens’ personal data to achieve this goal. On the other hand, the regulations governing the protection of personal data require that citizens have control over their personal data because this right is inextricably linked to the right to privacy and dignity of citizens.
Are retailers detailed enough in their explanations, so that citizens know which data processing they are consenting to? Is it enough to give citizens the opportunity to refuse different categories of cookies, or is it necessary to explain to them to which category each cookie belongs (marketing, advertising, third party) and for which purpose it is used?
In the comprehensive article HERE, JPM Partner Ivan Milošević provides answers to the most important questions on protecting privacy in the complex world of online advertising and related responsibilities of retailers.