Influencers – individuals with significant social media followings, play a pivotal role in promoting products and services.
The influencer marketing industry has experienced remarkable growth over the past few years. As of 2024, it is projected to reach a market size of 24 billion USD, up from 21.1 billion USD in 2023.
However, with this growing industry comes the necessity for regulation to ensure transparency, consumer protection, and ethical practices.
In this article, our colleague Senior Associate Katarina Milić provided an overview of the interpretation of the regulations on this contemporary topic.
She also presented this topic a few weeks ago at the “Change of Consumer Law in the Digital Age” conference during the “Good to Know” session.