NEWS

EU Artificial Intelligence Act and Its Impact on Non-EU Entities

Last year, the European Union took a significant step forward in the realm of artificial intelligence with the publication of the new AI Act in the Official Journal of the European Union.

This groundbreaking regulation establishes a comprehensive legal framework for the development, market placement, deployment, and use of AI systems within the EU.

Key objectives of the AI Act include:

  • Promoting Human-Centric and Trustworthy AI: Ensuring that AI technologies are developed with human values and ethics at the forefront.
  • Protecting Against Harmful Effects: Implementing safeguards to mitigate risks and prevent adverse impacts associated with AI systems.
  • Supporting Innovation: Encouraging advancements in AI while maintaining a balance with regulatory compliance.

This proactive approach by the EU aims to foster an environment where AI can thrive responsibly, driving innovation while prioritizing safety and trustworthiness.

The article by Senior Associate Katarina Rosić and Associate Anđela Šever will bring updates on how this regulation will shape the future of AI in Europe and beyond.

 

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JPM Law Office

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